Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
7292AE
RGB
114, 146, 174
HSL
208, 27%, 56%
HSB
208, 34%, 68%
CMYK
34, 16, 0, 32
LAB
59, -6, -19
LCH
59, 20, 251
OKLCH
0.65, 0.06, 245
XYZ
25, 27, 44
LUV
59, -17, -27
HWB
208, 45%, 32%
Pantone
Cool Gray 8 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.