Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
7299A7
RGB
114, 153, 167
HSL
196, 23%, 55%
HSB
196, 32%, 65%
CMYK
32, 8, 0, 35
LAB
61, -11, -12
LCH
61, 16, 227
OKLCH
0.66, 0.05, 222
XYZ
25, 29, 41
LUV
61, -20, -16
HWB
196, 45%, 35%
Pantone
Cool Gray 8 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.