Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
729ABA
RGB
114, 154, 186
HSL
207, 34%, 59%
HSB
207, 39%, 73%
CMYK
39, 17, 0, 27
LAB
62, -8, -21
LCH
62, 23, 250
OKLCH
0.67, 0.06, 243
XYZ
27, 30, 51
LUV
62, -20, -31
HWB
207, 45%, 27%
Pantone
Cool Gray 8 C
Harmonies
Shades & tints
Similar named colors
Browse every named teal on shades of teal, or all families on colors.