Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
729BAE
RGB
114, 155, 174
HSL
199, 27%, 56%
HSB
199, 34%, 68%
CMYK
34, 11, 0, 32
LAB
61, -11, -15
LCH
61, 18, 233
OKLCH
0.67, 0.05, 228
XYZ
26, 30, 44
LUV
61, -20, -20
HWB
199, 45%, 32%
Pantone
Cool Gray 8 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.