Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
729BB6
RGB
114, 155, 182
HSL
204, 32%, 58%
HSB
204, 37%, 71%
CMYK
37, 15, 0, 29
LAB
62, -9, -19
LCH
62, 21, 244
OKLCH
0.67, 0.06, 238
XYZ
27, 30, 49
LUV
62, -20, -27
HWB
204, 45%, 29%
Pantone
Cool Gray 8 C
Harmonies
Shades & tints
Similar named colors
Browse every named teal on shades of teal, or all families on colors.