Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
729CCB
RGB
114, 156, 203
HSL
212, 46%, 62%
HSB
212, 44%, 80%
CMYK
44, 23, 0, 20
LAB
63, -5, -29
LCH
63, 30, 260
OKLCH
0.68, 0.08, 252
XYZ
30, 32, 61
LUV
63, -21, -44
HWB
212, 45%, 20%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named teal on shades of teal, or all families on colors.