Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
72B3EB
RGB
114, 179, 235
HSL
208, 75%, 68%
HSB
208, 51%, 92%
CMYK
51, 24, 0, 8
LAB
70, -10, -35
LCH
70, 36, 254
OKLCH
0.75, 0.11, 246
XYZ
38, 42, 85
LUV
70, -29, -54
HWB
208, 45%, 8%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.