Psychology
Orange combines red's energy with yellow's optimism — friendly, enthusiastic, and approachable without the urgency of pure red. It encourages action without confrontation.
Meaning
Often tied to harvest, autumn, and craft. In branding it suggests affordability, creativity, and a slightly off-beat sensibility — Penguin, Nickelodeon, and Hermès all use distinct oranges to telegraph very different stories.
Applications
Strong as a hero color for food, fitness, and entertainment brands. Pairs well with deep blues for high contrast or with warm neutrals for an earthier palette.
Conversion
HEX
730200
RGB
115, 2, 0
HSL
1, 100%, 23%
HSB
1, 100%, 45%
CMYK
0, 98, 100, 55
LAB
23, 44, 35
LCH
23, 57, 39
OKLCH
0.35, 0.14, 30
XYZ
7, 4, 0
LUV
23, 75, 17
HWB
1, 0%, 55%
Pantone
201 C
Harmonies
Shades & tints
Similar named colors
Browse every named red on shades of red, or all families on colors.