Psychology
Historically the rarest pigment to produce, purple still carries an undertone of luxury and the unusual. Creative, spiritual, and slightly otherworldly without being cold.
Meaning
Royalty, magic, ambition, and high-end indulgence. Brighter violets feel youthful and playful; deeper plums feel ceremonial and premium.
Applications
Ideal for beauty, wellness, creative tools, and entertainment. Pair with gold or warm white for a luxury read.
Conversion
HEX
7372FD
RGB
115, 114, 253
HSL
240, 97%, 72%
HSB
240, 55%, 99%
CMYK
55, 55, 0, 1
LAB
54, 30, -71
LCH
54, 77, 293
OKLCH
0.63, 0.20, 279
XYZ
31, 23, 96
LUV
54, -8, -110
HWB
240, 45%, 1%
Pantone
Cool Gray 8 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.