Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
73839B
RGB
115, 131, 155
HSL
216, 17%, 53%
HSB
216, 26%, 61%
CMYK
26, 15, 0, 39
LAB
54, -2, -15
LCH
54, 15, 263
OKLCH
0.61, 0.04, 258
XYZ
21, 22, 34
LUV
54, -9, -22
HWB
216, 45%, 39%
Pantone
Cool Gray 8 C
Harmonies
Shades & tints
Similar named colors
Browse every named gray on shades of gray, or all families on colors.