Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
7391BD
RGB
115, 145, 189
HSL
216, 36%, 60%
HSB
216, 39%, 74%
CMYK
39, 23, 0, 26
LAB
59, -2, -27
LCH
59, 27, 265
OKLCH
0.65, 0.07, 258
XYZ
26, 28, 52
LUV
59, -16, -40
HWB
216, 45%, 26%
Pantone
Cool Gray 8 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.