Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
7392AF
RGB
115, 146, 175
HSL
209, 27%, 57%
HSB
209, 34%, 69%
CMYK
34, 17, 0, 31
LAB
59, -6, -19
LCH
59, 20, 253
OKLCH
0.65, 0.06, 247
XYZ
25, 27, 44
LUV
59, -16, -27
HWB
209, 45%, 31%
Pantone
Cool Gray 8 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.