Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
7397C4
RGB
115, 151, 196
HSL
213, 41%, 61%
HSB
213, 41%, 77%
CMYK
41, 23, 0, 23
LAB
61, -4, -28
LCH
61, 28, 262
OKLCH
0.67, 0.08, 254
XYZ
28, 30, 56
LUV
61, -19, -42
HWB
213, 45%, 23%
Pantone
Cool Gray 8 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.