Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
8CB1DF
RGB
140, 177, 223
HSL
213, 56%, 71%
HSB
213, 37%, 87%
CMYK
37, 21, 0, 13
LAB
71, -4, -28
LCH
71, 28, 261
OKLCH
0.75, 0.08, 254
XYZ
40, 42, 76
LUV
71, -20, -42
HWB
213, 55%, 13%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.