Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
7399AB
RGB
115, 153, 171
HSL
199, 25%, 56%
HSB
199, 33%, 67%
CMYK
33, 11, 0, 33
LAB
61, -10, -14
LCH
61, 17, 234
OKLCH
0.66, 0.05, 229
XYZ
26, 29, 43
LUV
61, -19, -19
HWB
199, 45%, 33%
Pantone
Cool Gray 8 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.