Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
73A7DA
RGB
115, 167, 218
HSL
210, 58%, 65%
HSB
210, 47%, 85%
CMYK
47, 23, 0, 15
LAB
66, -7, -32
LCH
66, 33, 257
OKLCH
0.71, 0.09, 249
XYZ
34, 36, 72
LUV
66, -25, -48
HWB
210, 45%, 15%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named teal on shades of teal, or all families on colors.