Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
73B4DC
RGB
115, 180, 220
HSL
203, 60%, 66%
HSB
203, 48%, 86%
CMYK
48, 18, 0, 14
LAB
70, -13, -27
LCH
70, 30, 244
OKLCH
0.74, 0.09, 237
XYZ
36, 41, 74
LUV
70, -30, -40
HWB
203, 45%, 14%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named teal on shades of teal, or all families on colors.