Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
87AEE3
RGB
135, 174, 227
HSL
215, 62%, 71%
HSB
215, 41%, 89%
CMYK
41, 23, 0, 11
LAB
70, -3, -31
LCH
70, 32, 264
OKLCH
0.74, 0.09, 256
XYZ
39, 41, 79
LUV
70, -20, -49
HWB
215, 53%, 11%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.