Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
73B8DC
RGB
115, 184, 220
HSL
201, 60%, 66%
HSB
201, 48%, 86%
CMYK
48, 16, 0, 14
LAB
71, -15, -25
LCH
71, 30, 239
OKLCH
0.75, 0.09, 232
XYZ
37, 43, 74
LUV
71, -31, -37
HWB
201, 45%, 14%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.