Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
86B2E4
RGB
134, 178, 228
HSL
212, 64%, 71%
HSB
212, 41%, 89%
CMYK
41, 22, 0, 11
LAB
71, -6, -30
LCH
71, 31, 260
OKLCH
0.75, 0.09, 252
XYZ
40, 43, 79
LUV
71, -22, -47
HWB
212, 53%, 11%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.