Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
73B9D4
RGB
115, 185, 212
HSL
197, 53%, 64%
HSB
197, 46%, 83%
CMYK
46, 13, 0, 17
LAB
71, -18, -21
LCH
71, 27, 230
OKLCH
0.75, 0.08, 225
XYZ
36, 43, 69
LUV
71, -32, -30
HWB
197, 45%, 17%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.