Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
73BAD0
RGB
115, 186, 208
HSL
194, 50%, 63%
HSB
194, 45%, 82%
CMYK
45, 11, 0, 18
LAB
71, -19, -19
LCH
71, 26, 224
OKLCH
0.75, 0.08, 220
XYZ
36, 43, 66
LUV
71, -32, -25
HWB
194, 45%, 18%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.