Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
73BAE7
RGB
115, 186, 231
HSL
203, 71%, 68%
HSB
203, 50%, 91%
CMYK
50, 19, 0, 9
LAB
72, -14, -30
LCH
72, 33, 245
OKLCH
0.76, 0.10, 238
XYZ
39, 45, 82
LUV
72, -32, -45
HWB
203, 45%, 9%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named teal on shades of teal, or all families on colors.