Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
73BEE8
RGB
115, 190, 232
HSL
202, 72%, 68%
HSB
202, 50%, 91%
CMYK
50, 18, 0, 9
LAB
73, -16, -29
LCH
73, 33, 241
OKLCH
0.77, 0.10, 234
XYZ
40, 46, 83
LUV
73, -33, -43
HWB
202, 45%, 9%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named teal on shades of teal, or all families on colors.