Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
73D0FB
RGB
115, 208, 251
HSL
199, 94%, 72%
HSB
199, 54%, 98%
CMYK
54, 17, 0, 2
LAB
79, -20, -30
LCH
79, 36, 237
OKLCH
0.82, 0.11, 230
XYZ
47, 56, 100
LUV
79, -40, -45
HWB
199, 45%, 2%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.