Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
748FA4
RGB
116, 143, 164
HSL
206, 21%, 55%
HSB
206, 29%, 64%
CMYK
29, 13, 0, 36
LAB
58, -6, -14
LCH
58, 16, 247
OKLCH
0.64, 0.04, 242
XYZ
24, 26, 39
LUV
58, -14, -20
HWB
206, 45%, 36%
Pantone
Cool Gray 8 C
Harmonies
Shades & tints
Similar named colors
Browse every named gray on shades of gray, or all families on colors.