Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
7494B0
RGB
116, 148, 176
HSL
208, 28%, 57%
HSB
208, 34%, 69%
CMYK
34, 16, 0, 31
LAB
60, -6, -19
LCH
60, 20, 251
OKLCH
0.65, 0.06, 245
XYZ
26, 28, 45
LUV
60, -17, -27
HWB
208, 45%, 31%
Pantone
Cool Gray 8 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.