Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
7495C4
RGB
116, 149, 196
HSL
215, 40%, 61%
HSB
215, 41%, 77%
CMYK
41, 24, 0, 23
LAB
61, -3, -28
LCH
61, 29, 265
OKLCH
0.66, 0.08, 257
XYZ
28, 29, 56
LUV
61, -17, -43
HWB
215, 45%, 23%
Pantone
Cool Gray 8 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.