Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
74A0DE
RGB
116, 160, 222
HSL
215, 62%, 66%
HSB
215, 48%, 87%
CMYK
48, 28, 0, 13
LAB
65, -3, -37
LCH
65, 37, 266
OKLCH
0.70, 0.10, 257
XYZ
33, 34, 74
LUV
65, -22, -57
HWB
215, 45%, 13%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.