Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
74A2E5
RGB
116, 162, 229
HSL
216, 68%, 68%
HSB
216, 49%, 90%
CMYK
49, 29, 0, 10
LAB
65, -2, -39
LCH
65, 39, 267
OKLCH
0.71, 0.11, 258
XYZ
34, 35, 79
LUV
65, -23, -61
HWB
216, 45%, 10%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.