Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
7594A2
RGB
117, 148, 162
HSL
199, 19%, 55%
HSB
199, 28%, 64%
CMYK
28, 9, 0, 36
LAB
59, -9, -11
LCH
59, 14, 232
OKLCH
0.65, 0.04, 227
XYZ
24, 28, 38
LUV
59, -16, -15
HWB
199, 46%, 36%
Pantone
Cool Gray 8 C
Harmonies
Shades & tints
Similar named colors
Browse every named gray on shades of gray, or all families on colors.