Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
C8EAF9
RGB
200, 234, 249
HSL
198, 80%, 88%
HSB
198, 20%, 98%
CMYK
20, 6, 0, 2
LAB
91, -9, -11
LCH
91, 14, 231
OKLCH
0.92, 0.04, 226
XYZ
70, 78, 101
LUV
91, -18, -16
HWB
198, 78%, 2%
Pantone
566 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.