Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
7599CC
RGB
117, 153, 204
HSL
215, 46%, 63%
HSB
215, 43%, 80%
CMYK
43, 25, 0, 20
LAB
62, -3, -31
LCH
62, 31, 265
OKLCH
0.68, 0.09, 257
XYZ
30, 31, 62
LUV
62, -19, -47
HWB
215, 46%, 20%
Pantone
Cool Gray 8 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.