Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
759BAF
RGB
117, 155, 175
HSL
201, 27%, 57%
HSB
201, 33%, 69%
CMYK
33, 11, 0, 31
LAB
62, -10, -15
LCH
62, 18, 237
OKLCH
0.67, 0.05, 231
XYZ
27, 30, 45
LUV
62, -19, -21
HWB
201, 46%, 31%
Pantone
Cool Gray 8 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.