Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
75A4E8
RGB
117, 164, 232
HSL
215, 71%, 68%
HSB
215, 50%, 91%
CMYK
50, 29, 0, 9
LAB
66, -2, -40
LCH
66, 40, 267
OKLCH
0.71, 0.11, 258
XYZ
35, 36, 81
LUV
66, -23, -62
HWB
215, 46%, 9%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.