Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
75C1DF
RGB
117, 193, 223
HSL
197, 62%, 67%
HSB
197, 48%, 87%
CMYK
48, 13, 0, 13
LAB
74, -19, -23
LCH
74, 29, 231
OKLCH
0.77, 0.09, 225
XYZ
40, 47, 77
LUV
74, -34, -33
HWB
197, 46%, 13%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.