Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
75C8E2
RGB
117, 200, 226
HSL
194, 65%, 67%
HSB
194, 48%, 89%
CMYK
48, 12, 0, 11
LAB
76, -21, -21
LCH
76, 30, 225
OKLCH
0.79, 0.09, 220
XYZ
42, 51, 80
LUV
76, -37, -30
HWB
194, 46%, 11%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.