Psychology
Orange combines red's energy with yellow's optimism — friendly, enthusiastic, and approachable without the urgency of pure red. It encourages action without confrontation.
Meaning
Often tied to harvest, autumn, and craft. In branding it suggests affordability, creativity, and a slightly off-beat sensibility — Penguin, Nickelodeon, and Hermès all use distinct oranges to telegraph very different stories.
Applications
Strong as a hero color for food, fitness, and entertainment brands. Pairs well with deep blues for high contrast or with warm neutrals for an earthier palette.
Conversion
HEX
760000
RGB
118, 0, 0
HSL
0, 100%, 23%
HSB
0, 100%, 46%
CMYK
0, 100, 100, 54
LAB
24, 46, 36
LCH
24, 58, 38
OKLCH
0.36, 0.15, 29
XYZ
7, 4, 0
LUV
24, 78, 17
HWB
0, 0%, 54%
Pantone
201 C
Harmonies
Shades & tints
Similar named colors
Browse every named red on shades of red, or all families on colors.