Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
768AA3
RGB
118, 138, 163
HSL
213, 20%, 55%
HSB
213, 28%, 64%
CMYK
28, 15, 0, 36
LAB
57, -3, -16
LCH
57, 16, 259
OKLCH
0.63, 0.04, 254
XYZ
23, 25, 38
LUV
57, -11, -23
HWB
213, 46%, 36%
Pantone
Cool Gray 8 C
Harmonies
Shades & tints
Similar named colors
Browse every named gray on shades of gray, or all families on colors.