Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
768AA8
RGB
118, 138, 168
HSL
216, 22%, 56%
HSB
216, 30%, 66%
CMYK
30, 18, 0, 34
LAB
57, -2, -18
LCH
57, 19, 264
OKLCH
0.63, 0.05, 258
XYZ
24, 25, 41
LUV
57, -11, -27
HWB
216, 46%, 34%
Pantone
Cool Gray 8 C
Harmonies
Shades & tints
Similar named colors
Browse every named gray on shades of gray, or all families on colors.