Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
768CAA
RGB
118, 140, 170
HSL
215, 23%, 56%
HSB
215, 31%, 67%
CMYK
31, 18, 0, 33
LAB
57, -3, -19
LCH
57, 19, 262
OKLCH
0.63, 0.05, 256
XYZ
24, 26, 42
LUV
57, -12, -27
HWB
215, 46%, 33%
Pantone
Cool Gray 8 C
Harmonies
Shades & tints
Similar named colors
Browse every named gray on shades of gray, or all families on colors.