Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
7697A4
RGB
118, 151, 164
HSL
197, 20%, 55%
HSB
197, 28%, 64%
CMYK
28, 8, 0, 36
LAB
60, -10, -11
LCH
60, 14, 229
OKLCH
0.66, 0.04, 224
XYZ
25, 29, 39
LUV
60, -17, -14
HWB
197, 46%, 36%
Pantone
Cool Gray 8 C
Harmonies
Shades & tints
Similar named colors
Browse every named gray on shades of gray, or all families on colors.