Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
7697A5
RGB
118, 151, 165
HSL
198, 21%, 55%
HSB
198, 28%, 65%
CMYK
28, 8, 0, 35
LAB
60, -9, -11
LCH
60, 15, 230
OKLCH
0.66, 0.04, 226
XYZ
25, 29, 40
LUV
60, -17, -15
HWB
198, 46%, 35%
Pantone
Cool Gray 8 C
Harmonies
Shades & tints
Similar named colors
Browse every named gray on shades of gray, or all families on colors.