Psychology
Historically the rarest pigment to produce, purple still carries an undertone of luxury and the unusual. Creative, spiritual, and slightly otherworldly without being cold.
Meaning
Royalty, magic, ambition, and high-end indulgence. Brighter violets feel youthful and playful; deeper plums feel ceremonial and premium.
Applications
Ideal for beauty, wellness, creative tools, and entertainment. Pair with gold or warm white for a luxury read.
Conversion
HEX
7698E2
RGB
118, 152, 226
HSL
221, 65%, 67%
HSB
221, 48%, 89%
CMYK
48, 33, 0, 11
LAB
63, 3, -42
LCH
63, 42, 274
OKLCH
0.69, 0.12, 265
XYZ
32, 32, 76
LUV
63, -18, -66
HWB
221, 46%, 11%
Pantone
Cool Gray 8 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.