Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
769EA5
RGB
118, 158, 165
HSL
189, 21%, 55%
HSB
189, 28%, 65%
CMYK
28, 4, 0, 35
LAB
62, -13, -8
LCH
62, 15, 213
OKLCH
0.67, 0.04, 209
XYZ
26, 31, 40
LUV
62, -20, -10
HWB
189, 46%, 35%
Pantone
5523 C
Harmonies
Shades & tints
Similar named colors
Browse every named teal on shades of teal, or all families on colors.