Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
76B2EF
RGB
118, 178, 239
HSL
210, 79%, 70%
HSB
210, 51%, 94%
CMYK
51, 26, 0, 6
LAB
70, -7, -37
LCH
70, 38, 259
OKLCH
0.75, 0.11, 250
XYZ
39, 42, 88
LUV
70, -28, -58
HWB
210, 46%, 6%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.