Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
76B8F7
RGB
118, 184, 247
HSL
209, 89%, 72%
HSB
209, 52%, 97%
CMYK
52, 26, 0, 3
LAB
72, -9, -38
LCH
72, 39, 257
OKLCH
0.76, 0.11, 248
XYZ
41, 45, 94
LUV
72, -30, -60
HWB
209, 46%, 3%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.