Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
76B9FF
RGB
118, 185, 255
HSL
211, 100%, 73%
HSB
211, 54%, 100%
CMYK
54, 27, 0, 0
LAB
73, -7, -42
LCH
73, 42, 260
OKLCH
0.77, 0.12, 251
XYZ
43, 46, 101
LUV
73, -30, -66
HWB
211, 46%, 0%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.