Psychology
Orange combines red's energy with yellow's optimism — friendly, enthusiastic, and approachable without the urgency of pure red. It encourages action without confrontation.
Meaning
Often tied to harvest, autumn, and craft. In branding it suggests affordability, creativity, and a slightly off-beat sensibility — Penguin, Nickelodeon, and Hermès all use distinct oranges to telegraph very different stories.
Applications
Strong as a hero color for food, fitness, and entertainment brands. Pairs well with deep blues for high contrast or with warm neutrals for an earthier palette.
Conversion
HEX
771407
RGB
119, 20, 7
HSL
7, 89%, 25%
HSB
7, 94%, 47%
CMYK
0, 83, 94, 53
LAB
26, 42, 35
LCH
26, 55, 40
OKLCH
0.37, 0.13, 31
XYZ
8, 4, 1
LUV
26, 72, 18
HWB
7, 3%, 53%
Pantone
478 C
Harmonies
Shades & tints
Similar named colors
Browse every named red on shades of red, or all families on colors.