Psychology
Orange combines red's energy with yellow's optimism — friendly, enthusiastic, and approachable without the urgency of pure red. It encourages action without confrontation.
Meaning
Often tied to harvest, autumn, and craft. In branding it suggests affordability, creativity, and a slightly off-beat sensibility — Penguin, Nickelodeon, and Hermès all use distinct oranges to telegraph very different stories.
Applications
Strong as a hero color for food, fitness, and entertainment brands. Pairs well with deep blues for high contrast or with warm neutrals for an earthier palette.
Conversion
HEX
772D00
RGB
119, 45, 0
HSL
23, 100%, 23%
HSB
23, 100%, 47%
CMYK
0, 62, 100, 53
LAB
29, 32, 41
LCH
29, 52, 52
OKLCH
0.40, 0.11, 45
XYZ
9, 6, 1
LUV
29, 58, 25
HWB
23, 0%, 53%
Pantone
478 C
Harmonies
Shades & tints
Similar named colors
Browse every named brown on shades of brown, or all families on colors.